Loyalty Essay Example | Topics and Well Written Essays - 250 words - 1

Loyalty - Essay Example Customers are exposed to numerous brands every day but they choose the ones that our trustworthy. Brands need to work hard in order to grab customer’s attention and to become their favorite. If it is successful in delivering the promises customers will automatically become loyal. Halliburton & Poenaru (2011) state that building trust among customers takes time and requires emotional and rational bonds to keep it strong for the future. Companies can safe-guard themselves in unstable situations (recession) if they are able to establish strong links with customers. No matter how risky the economic conditions are loyal customers would not stop buying these brands. However, some customers are easily distracted by prices and promotional offers and continuously switch their preferences. Their level of loyalty is seasonal and changes according to promotional campaigns. Such customers cannot be controlled. They can only be attracted using innovative offers. Companies should reinforce the importance of their brands or services so that customers do not deviate towards other products. Halliburton. C & Poenaru. A, 2011, ‘The Role of Trust in Customer Relationships,’ Discussion Paper by ESCP Europe Business School, Accessed online on 15th May, 2014,

Assignment 1 Essay Example | Topics and Well Written Essays - 500 words - 3

Assignment 1 - Essay Example Once the exercise commences, nurses or practitioners will utilize electronic feedback tool to monitor the patients’ condition at prescribed intervals. Mainly, monitoring and comparison will be against the already known and earlier data regarding VAP prevalence. This is after 48 hours of intubation among the ICU patients (Fineout-Overholt & Johnston, 2007). Comparing VAPB’s effectiveness with the already attained and recent data is due to the method’s risk. Since, both the caretakers and even nurses will be reluctant in allowing certain patient to experience VAP’s adverse effects while claiming it is an experimentation exercise. Besides, the participants while in this condition entail quick medical intervention to regain their stability, hence they cannot afford to act as a control group (Fineout-Overholt & Johnston, 2007). Variables will encompass varied intervals intentionally ascertained by the nurses or practitioners meant to record the patients’ progress. The intervals’ recording inception will be after intubation; earlier than the anticipated time, which numerous studies normally contend ICU patients start to experience VAP (O’Keefe-McCarthy, Santiago & Lau, 2008). Since, the core purpose in this exercise will encompass comparing nurses’ recordings and the recent data whose collection was in the absence of VAPB (O’Keefe-McCarthy, Santiago & Lau, 2008). This is to ascertain its effectiveness, which both the nurses and practitioners ought to advocate in their practice to shun VAP adverse effects. These encompass augmenting mortality rates, severe pain experienced by the ICU patients and high costs involved in alleviating VAP (O’Keefe-McCarthy, Santiago & Lau, 2008). Since the exercise’s participants involve ICU patients who may be unable to make informed verdicts by themselves, the nurses will have to seek consent from their relatives or their caregivers (O’Keefe-McCarthy, Santiago & Lau, 2008). This is especially when it is